Module 01
Conversion Loss · Prediction & ROI
Sequential workflow. Compute and review each block before the next unlocks.
STEP 01
IN PROGRESSLoss Model
Baseline
Current monthly traffic & economics
Pillar Diagnostic
Toggle ON for each pillar currently failing. Multipliers are validated constants.
Output · Loss Model
Review before proceeding
Compute Loss Model to see outputs
STEP 02
LOCKEDPrediction & ROI
Engagement inputs
Assumes failing pillars are remediated (SF_future = 1). Future is conversion-only — no traffic assumptions.
Log entry
Optional label for this run
Output · Cost of Inaction vs ROI
Confidence-weighted projection
Locked until Loss Model is computed